Portal 2 TV Spot, Valve Skips Ad Agencies

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Valve today released a new spot for "Portal 2" that will air on TV networks. According to MVC, Valve decided to make the ad itself, stating that they were tired of copycat campaigns and skipped the proposals by creative agencies.

“No one knows the product better than the folks who made it,” Valve’s marketing VP Doug Lombardi told MCV.

"With the Portal 2 ad, we playtested it and were able to make changes during production. With an agency, those types of tests are too often left to a post-mortem – at which point, the value of those realizations is pretty close to worthless."

Portal 2 is scheduled to be released on April 18. For more information visit: http://www.thinkwithportals.com/

 

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Portal 2 Boxart

Info

  • Developer: Valve Software
  • Publisher: Valve Software
  • Genre: FPS
  • Release Date: April 18, 2011
  • Link: The Official Site
  • ESRB Rating:
Everyone Over 10

Minimum Requirements

• Win 7 / Vista / XP
• 3.0 GHz P4, Dual Core 2.0 or AMD64X2
• 1GB RAM XP / 2GB RAM Vista, 7
• 7.6GB HDD Space
• 128MB DirectX 9-compatible with support for Pixel Shader 2.0b GPU
• DirectX 9.0c compatible sound card

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